M&C Saatchi x O2
Open House was an M&C Saatchi remote learning scheme with a final competition brief. I was admitted to the final round for my work in the performance media module. Temperatures on the tube even in September can be the same as an Australian summer. I proposed displaying live ads when temperatures on the Victoria Line matched that at the Sydney Opera House.
For the final brief I worked as the team’s strategist to drive brand love amongst Gen Z for O2. I was commended for my unique pitching of the Gen Z target audience and positioning of O2 to empower the voices of a generation that cares. From 1500+ applicants we were awarded runner up by O2.